The anti-pedophile avatar wins big

Sweetie

Remember Sweetie, the virtual bait for online pedophiles? Last November this post told the whole amazing story – but now there is a new development. The campaign to stop virtual sex tourism won the Grand prix for Good category award at the International Festival of Creativity in Cannes, making history as the most innovative (and expensive) no-profit advertisement ever.
More importantly, the number of sex offenders caught all over the world thanks to this campaign keeps growing to this day. To celebrate, let me help you peek behind the scene and see how Sweetie was created…

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